SHALLOW WATER ANGLER

      8,530 6 Month Recency               +$11/M
     19,347 Active Subscribers             $95/M
            Non-Reciprocal                 $20/M
            Non-Endemic Catalog            $80/M
            Fundraiser Rate                $75/M
            Counts Thru 05/2007


  (Formerly:  Shallow Water Angler Primedia)

  Published by InterMedia Outdoors Inc.

  Shallow Water Angler goes into great detail
  about the best gear, tackle and techniques for
  shallow-water fishing from Texas to New
  England.  No part of the fishing and boating
  industry has grown so fast and attracted so
  much interest as flats fishing.  SWA features
  in-depth coverage of flats and bay boats and
  when each makes the most sense.  In addition,
  saltwater fly fishing is the fastest-growing
  segment in the flyfishing industry and 90% is
  done in shallow water.  Shallow Water Angler
  includes how-to information for flyfishing
  enthusiasts and targets entry level fly
  fishermen.


  Additional Charges:
    Hunting and/or Fishing Licenses @ $10/M
    Political Party @ $11/M
    Output Options

  The subscribers of Shallow Water Angler are
  educated, highly motivated and thrive on new
  challenges.  They have a discretionary income
  which allows them to purchase the latest
  equipment for their new endeavor - shallow
  water fishing.

  $87,500 Average household income

  Telemarketing is not available.

  All Bind-ins/Blow-ins must be pre-approved.
  A $20/M fee will be charged for each approved
  Bind-in/Blow-in.

  All cancelled orders are subject to a $100/F
  cancellation fee plus $15/M run charge,
  selects, shipping, and media.  Orders
  cancelled after mail date must be paid at full
  rental rate.

  Updated monthly.

  Last Update:  06/20/2007
  Next Update:  07/20/2007



05/24/07*************NEW LIST*********************
AMERICAN ANGLER (T)
BASS PRO SHOPS
CABELA'S (T)
CCA FLORIDA (T)
FINEST KIND OFFSHORE TACK
FISH AND FLY (T)
FLY FISHING IN SALTWATER
TIME4MEDIA - SALTWATER SPORTSMAN

099106         07/31/2007

----------- DATE -----------
    06/20/2007    UPDATED
    06/21/2007    CONFIRMED


------- UNIT OF SALE -------
$24.95/YEAR (12 ISSUES)


---------- MEDIA -----------
100% DIRECT MAIL
     (AGENT/RENEWAL/DTP)


-------- ADDRESSING --------
EMAIL DELIVERY


-------- SELECTIONS --------
 $11.00 Nielsen County
 $16.00 Lifestyle
 $11.00 SCF
 $11.00 State
 $11.00 Zip
  $2.00 Keying
 $50.00 Email Delivery (flat
 $11.00 Credit Cards
 $11.00 6 Month Hotline
 $11.00 Paid
 $11.00 Gender/Sex
 $11.00 Source


------- MINIMUM ORDER ------
5,000