SIMMS FISHING PRODUCTS

      7,733 Last 24 Mo Buyers              $95/M
            Counts Thru 02/2007


  Simms Fishing Products Customers represent a
  segment of the angling market that recognize
  high-quality products that offer superior
  function, design and comfort with a fly-
  fishing focus.  These buyers range from 18 -
  95, with the average age of the Simms customer
  being 55 - 60.  This mailing list is comprised
  of Simms Wader Warranty Card holders, which
  are mainly upscale professionals.  These
  customers have received an annual mailing from
  Simms, as well as regional pieces.


  This buying group is arguably the largest
  growing market segment and the consumer is
  searching for products & services that are
  designed to meet their needs.  They are
  advanced in their careers and interested in
  spending more time enjoying the outdoors and
  outdoor activities.  They are enthusiastic
  about the sport and very interested in
  technologies to enhance their fishing
  experience.  They respond well to information
  that will educate or provide direction for
  future purchases.

  Telemarketing is not available.

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  03/01/2007
  Next Update:  03/31/2008



***************PARTIAL LIST USAGE*************5/07
TROUT UNLIMITED          CABELA'S
FISH & FLY(T)            NW/SW EASTERN FLY FISHING
SPRING RIDGE CLUB

097312         07/31/2007

----------- DATE -----------
    03/01/2007    UPDATED
    03/07/2007    CONFIRMED


------- UNIT OF SALE -------
$350.00 AVERAGE


---------- GENDER ----------
80% MALE


---------- MEDIA -----------
100% WARRANTY CARDS


-------- ADDRESSING --------
DISKETTE OR EMAIL


-------- SELECTIONS --------
 $10.00 State
 $40.00 Email Delivery (flat
 $25.00 Diskette (flat fee)


------- MINIMUM ORDER ------
5,000