GRAF AND SONS

     10,705  6 Month Buyers                $95/M
     17,431 12 Month Buyers                $90/M
     29,004 24 Month Buyers                $85/M
            Counts Thru 12/2006


  Avid shooters know to trust GRAF & SONS for
  all of their shooting and reloading needs.
  This annual catalog is packed with everything
  the shooting sportsman needs ammunition,
  powder, cases, tumblers, scopes, shotguns,
  handguns, range finders and much more.
  Whether it is for the old world muzzleloader
  or the cutting- edge technology enthusiast,
  Graf & Sons has what they need.  The catalog
  also contains items for the active outdoorsman
  and hunter, including apparel, knives, lights,
  tinderboxes, magazines, etc.


  These mail order buyers have an average age of
  42.  They have a median income of $40,000+.
  These shooters have the income to devote a
  great deal of time and money to there shooting
  hobbies.

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  01/23/2007
  Next Update:  07/31/2007



05/23/07*********LIST USAGE***********************
DILLON PRECISION PRODUCTS
GRAND VIEW MEDIA GROUP
KRAUSE PUBLICATIONS
NEWPORT CREATIVE COMM
NITE LITE COMPANY
NORTHER TOOL AND EQUIP (T)
PRIMEDIA*GUNS&AMMO/SHOOTING TIMES/SHOTGUN NEWS
ROCKY MTN ELK FOUNDATION (T)
SPORTSMAN'S GUIDE

073694         07/31/2007

----------- DATE -----------
    01/23/2007    UPDATED
    01/25/2007    CONFIRMED


------- UNIT OF SALE -------
$100.00+


---------- GENDER ----------
94% MALE


---------- MEDIA -----------
100% DIRECT MAIL
     (CATALOG)


-------- ADDRESSING --------
PS LABELS OR DISKETTE


-------- SELECTIONS --------
  $6.00 SCF
  $6.00 State
  $6.00 Zip
  $2.00 Keying
  $8.00 P/S Labels
 $50.00 Email Delivery (flat
 $25.00 Diskette (flat fee)
 $40.00 CD-ROM (flat fee)


------- MINIMUM ORDER ------
5,000