FLORIDA FISHERMEN

  1,088,703 2006 License Holders           $75/M
            Counts Thru 12/2006


  Straight from the sunshine state, these
  anglers are pursuing their favorite sport of
  fishing.  This list contains residents and
  nonresidents who have applied for a license to
  fish in the state of Florida.  The average age
  of these fishermen range from 25 to 65, and
  most are homeowners with an average income of
  $35,000 - $75,000.


  Additional Charges:
    One Per Household @ $1/M

  Saltwater                             811,809
  Freshwater                            521,832

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  01/01/2007
  Next Update:  03/31/2008



05/23/07*****LIST USAGE**********************
PRIMEDIA - FLORIDA SPORTSMAN

065471         07/31/2007

----------- DATE -----------
    01/01/2007    UPDATED
    06/01/2007    CONFIRMED


------- UNIT OF SALE -------
N/A


---------- GENDER ----------
55% MALE 15% FEMALE
30% UNKNOWN


---------- MEDIA -----------
100% COMPILED FROM PUBLIC
     RECORD


-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL


-------- SELECTIONS --------
  $5.00 SCF
  $5.00 Zip
  $2.00 Keying
  $7.00 P/S Labels
 $50.00 Email Delivery (flat
 $40.00 CD-ROM (flat fee)
  $5.00 Gender/Sex


------- MINIMUM ORDER ------
5,000