BOUNDARY WATERS CATALOG

      7,368 12 Mo Buyers                  $120/M
     17,148 Active Buyers                 $115/M
            Publisher Rate                 $95/M
            Fundraising                    $95/M
            Counts Thru 01/2007


  The Boundary Waters Catalog is based on the
  edge of the Boundary Water Wilderness, in Ely
  Minnesota.  Our buyers are outdoor
  enthusiasts, with a passion for canoeing,
  kayaking, hiking, camping & fishing.  The
  spring buyer tends to be the male outdoor
  enthusiast, with a household income between
  $50,000 - $150,000.  The fall buyer, and hence
  the merchandise selection tends to be female,
  again with household incomes between $50,000 -
  $150,000.  Additional best selling categories
  are gifts, books, apparel and footwear, all
  having some association with the northwoods/
  the outdoors.


  Demographics:
    Average age 42 - 46
    Majority are married, homeowners
    Subscribe to outdoor related subscriptions

  93% Home address
   7% Business address

  Exchange is not available.

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  02/19/2007
  Next Update:  07/15/2007



05/22/07********USAGE**********************
CAMPING WAREHOUSE INC
DULUTH TEN & AWNING
NATURE CONSERVANCY (THE) (T)
WORLD WILDLIFE FUND (T)

060215         07/31/2007

----------- DATE -----------
    02/19/2007    UPDATED
    02/19/2007    CONFIRMED


------- UNIT OF SALE -------
$84.00 AVERAGE


---------- GENDER ----------
57% MALE 24% FEMALE


---------- MEDIA -----------
80% DIRECT MAIL (CATALOG)
20% SPACE ADS


-------- ADDRESSING --------
P/S LABELS OR EMAIL


-------- SELECTIONS --------
  $1.00 One Name per Locatio
  $5.00 SCF
  $5.00 State
  $5.00 Zip
  $3.50 Keying
  $8.00 P/S Labels
 $50.00 Email Delivery (flat
 $40.00 CD-ROM (flat fee)
  $5.00 Gender/Sex


------- MINIMUM ORDER ------
5,000