ADVENTURE ATHLETES
28,070 3 Month $120/M
54,127 6 Month $115/M
66,588 12 Month $110/M
78,927 24 Month $105/M
85,554 Total Athletes $100/M
Counts Thru 06/25/2007
(Formerly: Adventure Multisport Athletes)
These athletes and outdoor enthusiasts are
adventure vacationers, fitness travelers,
hikers, triathletes, mutisport athletes,
competitive cyclists, mountain bikers and
runners. These athletes and fitness
enthusiasts are mail order buyers who require
that their gear and apparel are practical
durable, and high quality. These men and
women are known buyers of books on fitness;
they are magazine subscribers and catalog
buyers. Their active lifestyle requires the
convenience of mail so that they may pursue
their love of fitness, sports, and travel.
Demographics:
Median age 37
$75,000 Median household income
90% College graduates
Takes an average of 6 fitness travel trips
per year
Telemarketing is not available.
Cancelled orders are subject to a $100/F
cancellation fee plus run charges and
shipping. All orders cancelled after the mail
date or merge are required to pay in full.
NCOA'd 02/2007.
Last Update: 06/28/2007
Next Update: 01/30/2008
05/22/07**********LIST USAGE**********************
EASTERN MTN SPORTS(T)
LEUKEMIA SOCIETY
RECREATIONAL EQUIPMENT
HANESBRAND INC (T)
MEREDITH CORPORATION (T)
NATL GEORAPHIC SOCIETY (T)
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058883 07/31/2007
----------- DATE -----------
06/28/2007 UPDATED
06/29/2007 CONFIRMED
------- UNIT OF SALE -------
N/A
---------- GENDER ----------
62% MALE 24% FEMALE
14% UNKNOWN
---------- MEDIA -----------
DIRECT MAIL/SPACE ADS/
RACE APPLICANTS % N/A
-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE
-------- SELECTIONS --------
$6.00 SCF
$6.00 State
$6.00 Zip
$3.00 Keying
$25.00 Email Delivery (flat
$25.00 Diskette (flat fee)
$25.00 CD-ROM (flat fee)
$6.00 Gender/Sex
------- MINIMUM ORDER ------
5,000
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