HORSE SHOW

     51,727  6 Month Buyers                $90/M
     79,217 12 Month Buyers                $85/M
            Counts Thru 12/2006


  Buyers from The Horse Show are a collection of
  avid western and equestrian lovers from all
  ages and all walks of life.  These buyers
  originate from a weekly program broadcasted
  nationally.  This program has a vast and loyal
  audience of people who have an interest in
  horses.  The viewers call in to inquire and
  purchase products.  Some of the most popular
  items include videos which average $40, and
  the buyer usually purchases 2 or 3 at a time.

  These buyers also purchase western wear,
  trucks, trailers, leather goods, veterinarian
  services, animal feed and grooming products.


  Mailer must provide Fedex 3rd party account #
  for diskette.

  Orders require at least 7 days for processing.

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  01/23/2007
  Next Update:  07/31/2007



05/23/07*********LIST USAGE**********************
AM SOC/EQUINE APPRAISERS (T)
GARDENS ALIVE (T)

047460         07/31/2007

----------- DATE -----------
    01/23/2007    UPDATED
    01/25/2007    CONFIRMED


------- UNIT OF SALE -------
$120.00 AVERAGE


---------- GENDER ----------
40% MALE 60% FEMALE


---------- MEDIA -----------
40% TV GENERATED
60% SPACE ADS


-------- ADDRESSING --------
DISKETTE OR EMAIL


-------- SELECTIONS --------
  $2.00 Keying
 $70.00 Email Delivery (flat
 $25.00 Diskette (flat fee)
  $5.00 Gender/Sex


------- MINIMUM ORDER ------
5,000