COOL WEAR                                          

     16,479 12 Month Buyers               $100/M
     36,132 24 Month Buyers                $90/M
            Counts Thru 05/2006


  (Formerly:  American Sunwear)

  These mail order buyers of the "Cooltan" golf
  and tennis shirts enjoy playing sports and
  care about how they look and feel while
  playing.  The Cool Wear buyer ranges in age
  from 35 - 50 with an average income of
  $60,000+.  These active men and women have
  varied outdoor interests and are creative in
  their purchasing decisions.


  * CAN'T OMIT PRIOR ORDERS *

  74% Credit card users

  **NO TELEMARKETING ALLOWED**

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  06/01/2006
  Next Update:  06/30/2007



05/22/07********LIST USAGE**********************
GOLFSMITH INTERNATIONAL (T)

039546         07/31/2007

----------- DATE -----------
    06/01/2006    UPDATED
    06/01/2006    CONFIRMED


------- UNIT OF SALE -------
$86.00 AVERAGE


---------- GENDER ----------
78% MALE 22% FEMALE


---------- MEDIA -----------
100% DIRECT MAIL


-------- ADDRESSING --------
4-UP CHESHIRE OR DISKETTE


-------- SELECTIONS --------
  $6.00 SCF
  $6.00 State
 $35.00 Email Delivery (flat
 $25.00 Diskette (flat fee)
  $6.00 Gender/Sex


------- MINIMUM ORDER ------
5,000