FLY FISHING CONSUMER SHOW ATTENDEES

     23,846 Paid Attendees                 $95/M
            Counts Thru 04/2007


  Fly Show attendees are consumers who have paid
  to attend a fly fishing only show in eight of
  the best fly fishing markets in America.  They
  attend the shows to shop, book a trip and
  learn.  These are enthusiastic, active
  consumers with immediate plans to go fly
  fishing and enjoy the outdoors.


  Additional Selections:
    One Per Household @ $1/M
    Show Site @ $5/M

  **NO TELEMARKETING ALLOWED**

  ZIP TAPES NOT ALLOWED.

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  05/01/2007
  Next Update:  05/31/2008



**************PARTIAL LIST USAGE**************5/07
CABELA'S                    FLY TYER
TROUT UNLIMITED             FISH & FLY(T)
JERSEY SHORE TROUT UNLIMITED(T)
WOMEN'S FLY FISHING         PRIMEDIA-FLY FISHERMAN
FLY FISHING IN SALTWATER    BARTON COTTON(T)
W S HUNTER & COMPANY(T)     NORTH WEST FLY FISHING
CALIFORNIA TROUT            URBAN ANGLER(T)

036294         07/31/2007

----------- DATE -----------
    05/01/2007    UPDATED
    05/07/2007    CONFIRMED


------- UNIT OF SALE -------
N/A


---------- GENDER ----------
MOSTLY MALE % N/A


---------- MEDIA -----------
100% FLYFISHING


-------- ADDRESSING --------
4-UP CHESHIRE OR P/S LABELS


-------- SELECTIONS --------
  $5.00 SCF
  $5.00 State
  $2.50 Keying
  $8.00 P/S Labels


------- MINIMUM ORDER ------
INQUIRE