AMERICAN CANOE ASSOCIATION

     17,201 Active Members                 $95/M
            Fundraiser Rate                $80/M
            Counts Thru 07/2006


  The American Canoe Association (ACA) has
  promoted canoesport in the US for over 100
  years.  Individual members are enthusiastic
  paddlers who spend an average of 62 days per
  year canoeing.  Members are also committed to
  conservation, enjoy backpacking, camping and
  other outdoor activities.  Benefits of ACA
  membership include a bimonthly journal, THE
  AMERICAN CANOEIST, discounts on travel,
  equipment, instruction and books.  ACA also
  sponsors canoesport activities and events in
  addition to providing general information in
  regard to canoeing.


  Demographics:
    Average age 37
    $42,000 Average income
    40% Graduated college
    Member owns average of 2.6 boats
    Member has average of 14.5 years canoeing
      experience

  No telemarketing allowed.

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  08/24/2006



05/22/07*********LIST USAGE**********************
APPALACHIAN MOUNTAIN CLUB
JMF PUBLISHING
CAMPING WAREHOUSE INC
CONSERVATION COALITION
LEAVE NO TRACE (T)
NATL GEOGAPHIC SOCIETY (T)
NATURE CONSERVANCY (THE) (T)
MAINE ISLAND TRAIL ASSN (T)
OCEAN CONSERVANCY (THE) (T)
RECREATIONAL EQUIPMENT
ROAD SCHOLAR (T)
WATER NYMPH PRESS (T)
WILDERNESS SOCIETY (T)

028296         07/31/2007

----------- DATE -----------
    08/24/2006    UPDATED
    02/12/2007    CONFIRMED


------- UNIT OF SALE -------
$20.00/YEAR MEMBERSHIP


---------- GENDER ----------
67% MALE


---------- MEDIA -----------
95% DIRECT MAIL


-------- ADDRESSING --------
4-UP CHESHIRE OR DISKETTE


-------- SELECTIONS --------
  $5.00 SCF
  $5.00 State
  $5.00 Zip
  $2.00 Keying
  $8.00 P/S Labels
 $25.00 Email Delivery (flat
 $25.00 Diskette (flat fee)


------- MINIMUM ORDER ------
5,000