HANDLOADER MAGAZINE AND RIFLE MAGAZINE             

     29,652 Active Subscribers            $100/M
            Counts Thru 10/2006


  (Formerly:  Rifle Magazine)

  These are subscribers to Handloader and Rifle
  Magazines and are ages 30 - 59 with an average
  income of $70,000+.  They have an active
  interest in rifle, shooting and hunting.  They
  are avid gun enthusiasts and enjoy outdoor
  activities including hunting, camping and
  fishing.


  * ALL RENTALS ARE ON A RECIPROCAL BASIS *
  * NO TELEMARKETING ALLOWED *

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  11/01/2006
  Next Update:  11/30/2007



****************PARTIAL LIST USAGE************5/07
NATCHEZ SHOOTING SUPPLIES    SECOND AMENDMENT FOUN
GUNS MAGAZINE                SPORTSMANS GUIDE
GUN DIGEST                   SMOKY MT KNIFE WORKS
NRA                          GUN LIST
ULTIMATE OUTDOORSMAN         JC WHITNEY AUTO(T)

021414         07/31/2007

----------- DATE -----------
    11/01/2006    UPDATED
    11/09/2006    CONFIRMED


------- UNIT OF SALE -------
$32.00/YEAR


---------- GENDER ----------
85% MALE


---------- MEDIA -----------
100% DIRECT MAIL


-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL


-------- SELECTIONS --------
  $5.00 SCF
  $5.00 State
 $25.00 Zip Tape (flat fee)
  $2.00 Keying
  $7.50 P/S Labels
 $50.00 Email Delivery (flat


------- MINIMUM ORDER ------
5,000