BOWHUNTING MAGAZINE

      4,979  1 Month Recency              +$21/M
     15,621  3 Month Recency              +$16/M
     37,706  6 Month Recency              +$11/M
    112,226 Active Subscribers            $100/M
      8,789 12 Month COA                  +$11/M
     15,578  6 Month Expires               $75/M
      2,063 Canadian Subscribers          $400/F
            Non-Reciprocal                +$20/M
            Non-Endemic Catalog            $80/M
            Fundraiser                     $75/M
            Counts Thru 05/2007


  (Formerly:  Bowhunting Magazine Primedia)

  Published by InterMedia Outdoors Inc.

  Bowhunting magazine is dedicated to whitetail
  hunting but coverage includes archery hunting
  opportunities across North America.
  Bowhunting provides a wide coverage of all
  aspects of the sport - adventure features,
  equipment reviews, techniques and big game
  habits:  All popular North American game are
  covered - deer, elk, black bear, antelope,
  turkeys and more.


  Additional Charges:
    Hunting and/or Fishing License @ $10/M
    Political Party @ $11/M
    Output Options

  On average these outdoorsmen are spending 27
  days a year bowhunting, spending $814 on
  bowhunting related items.  64% plan to
  purchase bowhunting related items in the near
  future.

  Demographics:
    Average age 39
    $72,000 Average household income
    97% Own a firearm
    60% Purchased by mail order in past 12 months

  Telemarketing is not available.

  All Bind-ins/Blow-ins must be pre-approved.
  A $20/M fee will be charged for each approved
  Bind-in/Blow-in.

  All cancelled orders are subject to a $100/F
  cancellation fee plus $15/M run charge,
  selects, shipping, and media.  Orders
  cancelled after mail date must be paid at full
  rental rate.

  Last Update:  06/20/2007
  Next Update:  07/20/2007



05/22/07****** LIST USAGE **********************
BASS PRO SHOPS
CABELA'S
GRAND VIEW MEDIA GROUP
KRAUSE PUBLICATIONS
RIO INDIO (T)
KRAUSE PUBLICATIONS
NATL RIFLE ASSOCIATION
NORTH AMERICAN HUNTING CLUB
TIME4MEDIA/OUTDOOR LIFE
WILDLIFE IMAGES

020898         07/31/2007

----------- DATE -----------
    06/20/2007    UPDATED
    06/21/2007    CONFIRMED


------- UNIT OF SALE -------
$14.97/YEAR (9 ISSUES)


---------- MEDIA -----------
100% DIRECT MAIL
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 $16.00 Lifestyle
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------- MINIMUM ORDER ------
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