CROSS COUNTRY SKIER
7,314 Active Subscribers $80/M
Counts Thru 09/2005
CROSS COUNTRY SKIER is for those who love the
sport of cross country skiing. These elite
enthusiasts comprise the most affluent, best
equipped, and most committed travelers in the
sport. Departments and articles include
travel, proper clothing, latest developments
and technology in equipment, where to stay,
racing, and great personalities in the field.
Demographics:
Median age 43
$78,400 Average HHI
$175,600 Average value of home
70% Married
37% Have children under 18
70% College educated
65% Professional/managerial
84% Homeowner
19% Vacation home
CROSS COUNTRY SKIER subscribers are very
upscale. They ski an average of 19 days per
season; 96% own their equipment. 36% took an
overnight ski trip of 3+ days in the last 12
months and 67% plan to take a ski trip outside
their home state in the next 12 months. They
are avid purchasers of the latest ski gear.
Home vs. Business address.
Net 30 days from mail date.
Cancelled orders are subject to a $100/F
cancellation fee plus run charges and
shipping. All orders cancelled after the mail
date or merge are required to pay in full.
Last Update: 10/01/2005
05/22/07********LIST USAGE************************
APPALACHIAN MOUNTAIN CLUB
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020620 07/31/2007
----------- DATE -----------
10/01/2005 UPDATED
10/31/2006 CONFIRMED
------- UNIT OF SALE -------
$14.95/YEAR (4 ISSUES)
---------- GENDER ----------
56% MALE 28% FEMALE
16% UNKNOWN
---------- MEDIA -----------
DIRECT MAIL/INSERT CARDS
-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE
-------- SELECTIONS --------
$6.00 SCF
$6.00 State
$6.00 Zip
$2.00 Keying
$25.00 Mag Tape (flat fee)
$6.00 P/S Labels
$50.00 Email Delivery (flat
$6.00 Gender/Sex
------- MINIMUM ORDER ------
5,000
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