GAME AND FISH MAGAZINE

     13,995  1 Month Hotline Subs         +$21/M
     77,596  3 Month Hotline Subs         +$16/M
    217,379  6 Month Hotline Subs         +$11/M
    484,100 Active Subscribers             $95/M
     25,920 12 Month COA                  +$11/M
    108,949  6 Month Expires               $75/M
            Non-Reciprocal Fee            +$20/M
            Non-Endemic Catalog            $80/M
            Fundraiser Rate                $75/M
            Counts Thru 05/2007


  (Formerly:  Game and Fish Magazine Primedia)

  Published by InterMedia Outdoors Inc.

  Reaching a vast number of hunters and
  fishermen, Game and Fish magazine covers the
  continental United States with 30 separate
  editions, each individually titled and
  editorially targeted to the subscribers
  specific state or region.  Inside each edition
  sportsmen discover which lakes and rivers
  offer the best fishing and/or where they can
  locally find a trophy buck or turkey.


  Additional Charges:
    Output Options
    Hunting and/or Fishing Licenses @ $10/M
    Political Party @ $11/M

  52% of these subscribers spend over $500 on
  hunting related items a year.  Also, the avid
  fishermen spends 40+ days fishing.

  Demographics:
    Average age 44
    $69,000 Average HHI
    69% Own a boat

  Type of Hunting:
    95% Big Game
    83% Small Game
    66% Upland Bird
    46% Waterfowl

  Type of Fishing:
    95% Freshwater
    61% Saltwater
    42% Fly Fishing

  Telemarketing is not available.

  All Bind-ins/Blow-ins must be pre-approved.
  A $20/M fee will be charged for each approved
  Bind-in/Blow-in.

  All cancelled orders are subject to a $100/F
  cancellation fee plus $15/M run charge,
  selects, shipping, and media.  Orders
  cancelled after mail date must be paid at full
  rental rate.

  Last Update:  06/20/2007
  Next Update:  07/20/2007



05/23/07****PARTIAL LIST USAGE*******************
BASS PRO SHOPS            CABELA'S
CAMPING WARHOUSE          CONSUMERS UNION
DUCKS UNLIMITED MEM       ESPN OUTDOORS / BASS
FISHING & HUNTING NEWS    FINEST KIND OFFSHORE TAC
INFONET SYSTEMS INC       FUR FISH & GAME
MIDWET OUTDOORS           MORRIS MAG (ALASKA MAG)
NATL RIFLE ASSOCIATION    NJ DIVISION FISH/WILD(T)
N AMERICAN HUNTING CLUB   QUAIL UNLIMITED
SHERIFFS ASSOCIATION      TIME4MEDIA
TROUT UNLIMITED/CAL (T)
WESTERN OUTDOORS

020085         07/31/2007

----------- DATE -----------
    06/20/2007    UPDATED
    06/21/2007    CONFIRMED


------- UNIT OF SALE -------
$14.97/YEAR (12 ISSUES)


---------- MEDIA -----------
100% DIRECT MAIL
     (AGENT/RENEWAL/DTP)


-------- ADDRESSING --------
EMAIL DELIVERY


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 $11.00 Age
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------- MINIMUM ORDER ------
5,000