BRANFORD BIKE.COM                                  

     22,941 6 Month Buyers                $125/M
     27,545 12 Month Buyers               $115/M
            Counts Thru 07/10/2006


  BRANFORD BIKE website buyers spend more time
  riding past retail stores than they do
  stopping in them.  For these bicycle
  enthusiasts, World Wide Web is the preferred
  way to shop.  They are upscale, educated
  professionals with plenty of buying power.
  What's more, their spending habits give us a
  keen insight into who they are:  Individuals
  interested in the environment, health and
  fitness, current events, and of course,
  bicycling.  Their purchases include apparel,
  "high energy" foods, bike parts and
  accessories, books, and collectibles -- all
  from a nationally recognized World Wide Web
  leader..


  Additional Selection:
    One Per Household @ $1/M

  Demographics:
    Average age is 34
    Average household income if $65,000 plus
    81% Are homeowners
    74% Are college graduates
    51% Have an advanced degree

  **NO TELEMARKETING ALLOWED**

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  07/14/2006
  Next Update:  01/15/2007



05/22/07*********LIST USAGE***********************
LEUKEMIA SOCIETY OF AMER (T)
TRANSPORTATION ALTERNATIVE

018147         07/31/2007

----------- DATE -----------
    07/14/2006    UPDATED
    08/22/2006    CONFIRMED


------- UNIT OF SALE -------
$110.00 AVERAGE


---------- GENDER ----------
77% MALE 12% FEMALE
11% UNKNOWN


---------- MEDIA -----------
100% WEBSITE


-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL


-------- SELECTIONS --------
  $5.00 SCF
  $5.00 State
  $5.00 Zip
  $2.50 Keying
  $9.00 P/S Labels
 $50.00 Email Delivery (flat
 $40.00 CD-ROM (flat fee)
  $5.00 Gender/Sex


------- MINIMUM ORDER ------
5,000