ADIRONDACK LIFE
title/adirondack_life.htm
23,274 Subscribers $90/M
Fundraisers Rate $70/M
Counts Thru 02/2007
Adirondack Life is a journal for residents of
and visitors to Upstate New York and the Mid-
Atlantic region. It reports on social,
environmental and political issues of the
region, local history, sporting and cultural
events, travel ideas and real estate. Finely
illustrated with vivid scenic photography.
Key coding up to 5 digits.
Profile:
Median age 53
$131,000 Average income
85% College educated; 38% have graduate
education
88% Homeowners; 37% own vacation homes
76% Married
88% Participate in outdoor sports
61% Garden
85% Make regular mail order purchases
76% Reside in NY, NJ, CT, & PA
Mostly home address, % N/A.
* ALL RENTALS ARE ON A RECIPROCAL BASIS *
Cancelled orders are subject to a $100/F
cancellation fee plus run charges and
shipping. All orders cancelled after the mail
date or merge are required to pay in full.
Last Update: 03/01/2007
**************** Partial List Usage ********05/07*
ADIRONDACK MOUNTAIN CLUB YANKEE PUBLISHING
RODAL PRESS CAMPING WAREHOUSE
FRESH AIR FUND WHITE FACE LODGE(T)
SMITHSONIAN(T) NEW YORK TIMES(T)
MARTHA DAY REALTY(T) AMERICAN HERITAGE-T
ADIRONDACK NATURE CONSERVANCY(T) OVERTON'S
CONSERVATION COALITION LOG HOME DESIGN(T)
NAT HISTORY MUS/ADIRONDACKS
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017884 07/31/2007
----------- DATE -----------
03/01/2007 UPDATED
03/21/2007 CONFIRMED
------- UNIT OF SALE -------
$21.95/YEAR (8 ISSUES)
---------- GENDER ----------
66% MALE
---------- MEDIA -----------
100% DIRECT MAIL
-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE
9T-1600/6250 BPI
-------- SELECTIONS --------
$7.00 SCF
$7.00 State
$7.00 Zip
$2.00 Keying
$8.00 P/S Labels
$50.00 Email Delivery (flat
$7.00 Gender/Sex
------- MINIMUM ORDER ------
5,000
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