DEER AND TURKEY EXPOSITION TARGET COMMUNICATIONS   

     47,733 2007 Hunters                   $85/M
     36,581 2006 Hunters                   $80/M
            Counts Thru 04/2007


  TITLE:  DEER AND TURKEY EXPOSITION FROM TARGET
  COMMUNICATIONS

  (Formerly:  Whitetail Deer and Turkey
  Exposition)

  These are all deer and/or turkey hunters who
  attended a consumer deer & turkey hunting
  exposition.  Exhibitors of deer, turkey, and
  other big game hunting products (archery,
  centerfire firearms, black powder) showed
  product lines, highlighting new products.
  Accessory manufacturers (tree stands, scents/
  lures, game and bird calls, clothing, optics,
  etc.) also showed product.  Seminars were held
  on various in-depth (as well as introductory
  and mid-level) topics relative to scouting for
  deer and turkeys; hunting techniques for
  various parts of the hunting seasons; trophy
  and non-trophy hunting; equipment and clothing
  selection and preparation; use of accessories
  such as scents/lures, decoys, calls; plus the
  appreciation of wildlife (special displays,
  photography seminars, cooking seminars).


  Additional Charges:
    Ownership @ $10/M
    Weapon Type @ $10/M
    Species/Bird @ $5/M

  Shows are currently held in five states:
    MICHIGAN Deer & Turkey Spectacular
      and Shooting Sports Show
    OHIO Deer & Turkey Expo
      and Shooting Sports Show
    ILLINOIS Deer & Turkey Classic
      and Shooting Sports Show
    WISCONSIN Deer & Turkey Expo
      and Shooting Sports Show
    MINNESOTA Deer & Turkey Expo
      and Shooting Sports Show

  Weapon Type:                     2007 Hunters
    Black Powder                         10,504
    Bow                                  28,412
    Crossbow                              6,151
    Handgun                               7,231
    Rifle                                20,536
    Shotgun                              29,727

  Hunt Species:
    Deer                                 36,281
    Varmints                             15,607
    Turkey                               25,776
    Upland Bird                          17,494
    Waterfowl                             9,901
    Hunt Other Big Game                   9,389

  Other Interests:
    Camping/Tents                        18,183
    Fishing                              25,352
    Hike/Backpack                         9,367
    Reload Ammo                           6,676
    Lease Land                            4,582

  Ownership:
    ATV                                  16,859
    Boat                                 15,652
    Dogs                                 11,403
    Land                                 12,898
    Pickup Truck                         26,234
    RV                                    9,815
    Have Food Plots For Game             10,948
    Chainsaws                            21,216

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  05/04/2007
  Next Update:  05/31/2008



05/22/07*******LIST USAGE**********************
BARTON COTTON (T)
BUCKMASTERS
CABELA'S
DICK DEVOS FOR GOVERNOR (T)
DUCKS UNLIMITED MEMBERSHIP
EXPO SOUTH (T)
GRAND VIEW MEDIA GROUP (T)
KRAUSE PUBLICTAIONS
MARKEL AMERICAN INS CO (T)
NORTH AMER HUNTING CLUB
WHITETAILS UNLIMITED INC

017274         07/31/2007

----------- DATE -----------
    05/04/2007    UPDATED
    06/15/2007    CONFIRMED


------- UNIT OF SALE -------
N/A


---------- GENDER ----------
83% MALE 14% FEMALE


---------- MEDIA -----------
DIRECT MAIL/SPACE/TV/
RADIO % N/A


-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL


-------- SELECTIONS --------
 $10.00 Age
  $6.00 SCF
  $6.00 State
  $6.00 Zip
 $10.00 Area of Interest
  $3.50 Keying
  $8.50 P/S Labels
 $50.00 Email Delivery (flat
 $12.50 Credit Cards
  $6.00 Gender/Sex


------- MINIMUM ORDER ------
5,000