TROUT UNLIMITED
28,265 3 Month Hotline +$15/M
124,605 Active Subs/Members $100/M
Counts Thru 02/2007
TROUT UNLIMITED members are active outdoor
enthusiasts who have a passion for fly fishing.
They are highly educated, upscale professionals
who have the disposable income to support their
love of fly fishing. The TROUT UNLIMITED member
is a qualified mail order buyer, purchasing an
average of $1,300 in mail order goods each
year. The average TROUT UNLIMITED member/
subscriber has spent 21 years fly fishing....now
that's dedication to the sport. He will travel
extensively in the USA, Canada, and other
foreign countries in pursuit of his passion and
hobby. This active fisherman owns at least 6
fly rods and has spent an average of $580 on his
most expensive rod & reel. These fly fisherman
are enthusiastic spenders and will not hesitate
to buy the top of the line fishing equipment,
tackle and supplies. TROUT UNLIMITED members/
subscribers share their passion for fly fishing
with the great outdoors. These anglers are
donors and have contributed extensively to other
conservation and environmental organizations.
Additional Selection:
Split Per Segment @ $25/F
Demographics:
42.0% Age 35-49
51.5% Age 50+
$75,000+ Median individual income
$105,000+ Median household income
Average annual amount spent on mail order
purchases $1,300
Average annual amount spent on fishing related
mail order purchases $392
73.2% College degrees
67.3% Professional/managerial
64.8% Own fly tying tools/vises/materials
55.5% Own one or more boats
82.4% Married
97.1% Fished in USA
24.5% Fished internationally
18.9% Fished in Canada
** NO TELEMARKETING ALLOWED **
List owner will not approve any calendar or
label offers.
Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.
Last Update: 03/01/2007
Next Update: 08/31/2007
******************LIST USAGE*****************5/07*
NJ DIVISION FISH/WILDLIFE(T) CABELAS
FEATHERCRAFT WESTERN RIVERS
WESTERN SPORT SHOP(T) BARTON COTTON
CHESAPEAKE BAY FOUNDATION SIERRA TRADING POST
FISH & FLY ADIRONDACK LIFE(T)
PRIMEDIA-FLY FISHERMAN ROGUE ANGLER
FLY ROD & REEL GARDEN AND GUN(T)
AMERICAN ANGLER FLY SHOP
UNION/CONCERNED SCIENTIST(T)
CONSERVATION COALITION AMERICAN FARMLAND TRUST
OPEN SPACE INSTITUTE(T) FLY FISHING SHOW
NATURE CONSERVANCY FLY SHACK(T)
CA FLY FISHER SPRING RIDGE CLUB
WESTERN RIVERS CONSERVANCY OREGON TROUT
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014713 07/31/2007
----------- DATE -----------
03/01/2007 UPDATED
03/20/2007 CONFIRMED
---------- GENDER ----------
85% MALE
---------- MEDIA -----------
100% DIRECT MAIL
-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL
-------- SELECTIONS --------
$5.00 SCF
$5.00 State
$5.00 Zip
$25.00 Zip Tape (flat fee)
$2.00 Keying
$8.00 P/S Labels
$50.00 Email Delivery (flat
$15.00 3 Month Hotline
------- MINIMUM ORDER ------
5,000
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