SALMON TROUT STEELHEADER

     12,664 Active Subscribers             $95/M
            Fundraising Rate               $70/M
            Counts Thru 05/2007


High quality outdoorsman who want and recognize
the best as they search for more information and
products to support their active lifestyle.
Value conscious consumers who are men over 30.

Articles on fishing for salmon, trout and steel
head in the Western States and Great Lakes.


Demographics:
  Above average income
  Married
  Homeowners

** All RENTALS ARE ON A RECIPROCAL BASIS **

Telemarketing is not available.

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

Last Update:  06/01/2007



****************PARTIAL LIST USAGE************5/07
FISHING & HUNTING NEWS    AMERICAN ANGLER
CABELA'S                  ALASKA MAGAZINE
TROUT UNLIMITED           NORTH AMERICAN FISHING
ORVIS                     BARTON COTTON

013015         07/31/2007

----------- DATE -----------
    06/01/2007    UPDATED
    06/20/2007    CONFIRMED


---------- GENDER ----------
MOSTLY MALE % N/A


---------- MEDIA -----------
NEWSTAND GENERATED/DIRECT
MAIL % N/A


-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL


-------- SELECTIONS --------
  $6.00 State
  $8.00 Cheshire Labels
  $2.00 Keying
 $14.00 P/S Labels
 $50.00 Email Delivery (flat


------- MINIMUM ORDER ------
5,000