FISH & FLY

      6,626 Active Subscribers            $100/M
            Counts Thru 10/2006


  Published by Turnstile Publishing Company.

  FISH & FLY is the publication of choice for
  the true fly fishing aficionado.  The
  subscribers are upscale highly mobile anglers
  who enjoy this special outdoor experience,
  it's rich history, fine tackle, unique
  traditions and exotic destinations.

  Since 2000, FISH & FLY has occupied a key
  position in the fly fishing and tying
  publishing industry.  No other fly fishing
  magazine caters to such a special niche of
  unique readers who spend so much of their time
  and money dedicated to the sport that they
  love.


  Profile/Demographics:
    Average age 53
    53.0% Have annual income of $100,000 or
      higher
    81.5% Are college-educated
    15.0% Will fish internationally within 24
      months
    27.0% Spend more than $5,000 on fishing
      travel a year
    95.0% Will purchase fly fishing products
      within 12 months
    Spends 48 days a year on the water
    Has been fly fishing for 28 years

  Net name is not available.

  Last Update:  11/01/2006



****************PARTIAL LIST USAGE**********5/07**
NW/SW/EASTERN FLY FISHING      TROUT UNLIMITED
RIMEDIA-FLY FISHERMAN
MADISON RIVER FISHING CO(T)

125082         07/31/2007

----------- DATE -----------
    11/01/2006    UPDATED
    11/09/2006    CONFIRMED


------- UNIT OF SALE -------
$17.95/YEAR (4 ISSUES)


---------- GENDER ----------
94% MALE
CANNOT SELECT


---------- MEDIA -----------
DIRECT MAIL/BIND IN CARDS
/FLY SHOPS/BOOKSTORES


-------- ADDRESSING --------
P/S LABELS OR DISKETTE


-------- SELECTIONS --------
  $6.00 SCF
  $6.00 State
  $3.00 Keying
 $10.00 P/S Labels
 $50.00 Email Delivery (flat
 $50.00 Diskette (flat fee)
 $50.00 Cartridge (flat fee)
 $50.00 Modem/FTP/BBS (flat


------- MINIMUM ORDER ------
5,000