DESIGN EQUINE BUYERS

     42,781 3 Month Buyers                $100/M
     57,214 6 Month Buyers                 $95/M
     82,920 Active Buyers                  $90/M
            Counts Thru 12/2006


  These buyers purchase equine decor and
  accoutrements.  Design Equine refers their
  customers to the Equestrian Influence Catalog
  where a wide range of Equestrian Decor is
  offered for both home and office.  The catalog
  showcases everything from paintings, books,
  photos, bedding, mirrors, lamps, apparel,
  tabletops, clocks, rugs, crystal and much
  more.  They cover all breeds of horses from
  quarter horses, paint horses, cutting horses,
  English, Arabian and thoroughbreds.
  Equestrian influence celebrates the spirit of
  the horse.


  Demographics:
    $70,000+ Average income
    82% Home owners
    41% Have 1 or more children
    97% Credit card users and shop online
    Majority own horses

  Telemarketing is not available.

  Mailer must provide Fedex 3rd party account #
  for diskette.

  Orders require at least 7 days for processing.

  All cancelled orders are subject to a
  cancellation fee plus $15/M run charge,
  shipping, and media.  Orders cancelled after
  mail date must be paid at full rental rate.

  Last Update:  01/23/2007
  Next Update:  07/31/2007



05/22/07************LIST USAGE********************
CRT ASSOCIATES (T)
DOVER SADDLERY (T)

123086         07/31/2007

----------- DATE -----------
    01/23/2007    UPDATED
    02/09/2007    CONFIRMED


------- UNIT OF SALE -------
$100.00+ AVERAGE


---------- GENDER ----------
16% MALE 78% FEMALE


---------- MEDIA -----------
37% ONLINE
63% SPACE ADS


-------- ADDRESSING --------
DISKETTE OR EMAIL


-------- SELECTIONS --------
  $2.00 Keying
 $70.00 Email Delivery (flat
 $25.00 Diskette (flat fee)
  $5.00 Gender/Sex


------- MINIMUM ORDER ------
5,000