GREAT ROCKIES SPORT SHOW

     12,606 2006 Paid Show Attendees       $85/M
            Counts Thru 04/30/2006


  Great Rockies Sport Show attendees are
  consumers who have paid to attend four of the
  best outdoor sports shows in Montana.  They
  attend the shows to shop, book trips and learn.

  Each three day sportsmen's event is filled
  with the latest in outdoor goods and
  services.  Exhibitors of fishing, hunting,
  camping, travel, boats, outdoor guides,
  resorts, youth fair, African safaris, door
  prizes, and silent auction highlight their
  most current products.


  Additional Charges:
    Ownership @ $10/M
    Weapon Type @ $10/M
    Hunt/Fish/Other @ $10/M

  Weapon Type:                   2006 Attendees
    Black Powder                          1,016
    Bow                                   4,257
    Shotgun                               6,045
    Rifle                                 9,525

  Ownership:
    ATV                                   3,863
    Boat                                  3,449
    Camper/RV                             4,764
    Chainsaws                             4,793
    Dogs                                  3,114
    Truck                                 9,059

  Hunt/Fish/Other:
    Big Game                              9,572
    Waterfowl                             3,579
    Upland Birds                          5,342
    Trout                                 9,735
    Walleye/Pike                          5,610
    Salmon/Halibut                        3,313
    Bass                                  3,258
    Steelhead                             1,803
    Fly Rod                               5,833
    Spinner Rod                           8,776
    Ice Fishing Pole                      3,516

  **NO TELEMARKETING ALLOWED**

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  05/15/2006



**********************NEW LIST USAGE******5/07****
TIME4MEDIA(T)            PRIMEDIA-FLY FISHERMAN(T)
ROCKY MOUNTAIN CONNECTION(T)

122323         07/31/2007

----------- DATE -----------
    05/15/2006    UPDATED
    07/24/2007    CONFIRMED


------- UNIT OF SALE -------
N/A


---------- GENDER ----------
MOSTLY MALE % N/A


---------- MEDIA -----------
DIRECT MAIL/SPACE/TV/
RADIO % N/A


-------- ADDRESSING --------
EMAIL


-------- SELECTIONS --------
  $1.00 One Name per Locatio
 $50.00 Email Delivery (flat


------- MINIMUM ORDER ------
5,000