GUNS AND AMMO MAGAZINE
16,534 1 Month Recency +$21/M
56,209 3 Month Recency +$16/M
130,050 6 Month Recency +$11/M
322,957 Active Subscribers $105/M
27,917 12 Month COA +$11/M
52,194 6 Month Expires $75/M
1,205 Canadian Subscribers $400/F
Non-Reciprocal Fee +$20/M
Non-Endemic Catalog $80/M
Fundraiser Rate $75/M
Counts Thru 05/2007
(Formerly: Guns and Ammo Magazine Primedia)
Published by InterMedia Outdoors Inc.
Guns and Ammo Magazine is geared toward hunters,
competitive shooters, handloaders, plinkers and
avid collectors - in fact, anyone with an
interest in guns and the outdoors. Guns and
Ammo emphasis responsible firearms ownership
with gun safety a primary concern. These
subscribers are serious gun enthusiasts who
consider their avocation and right to keep and
bear arms an important and integral part of
their lives. Each issue delivers a mix of
hunting, shooting, handloading, cowboy action,
new gun evaluations, classic arms and other
firearms-related technical material.
Environmental issues and new trends are also
discussed.
Additional Charges:
Hunting and/or Fishing Licenses @ $10/M
Product Buyers @ $11/M
Political Party @ $11/M
Output Options
Demographics:
Average age 40
$56,000 Average household income
70% College educated
81% Own and use scopes/binoculars
66% Own a dog
29% Own a Retriever
56% Own non-hunting dogs
49% Camp
54% Fish
99% Own an average of 22 guns
52% Reload their own ammunition
61% Have purchased a gun in the past year and
plan to purchase another in the next 12
months
Telemarketing is not available.
All Bind-ins/Blow-ins must be pre-approved.
A $20/M fee will be charged for each approved
Bind-in/Blow-in.
All cancelled orders are subject to a $100/F
cancellation fee plus $15/M run charge, selects,
shipping, and media. Orders cancelled after
mail date must be paid at full rental rate.
Last Update: 06/20/2007
Next Update: 07/20/2007
05/23/07********** LIST USAGE********************
A G RUSSELL HEARST MAGAZINES
BELVOIR PUBLICATIONS INTERNATL MASTERS PUB
BOOK FACTORY KRAUSE PUBLICATIONS
BRIGADE QUARTERMASTER MARKETSHARE PUBLICATIONS
CABELA'S NATCHEZ SHOOTING SUPPL
CHEAPER THAN DIRT NATL RIFLE ASSOCIATION
CTZ RTG KEEP&BEAR ARMS NEWPORT CREATIVE COMM
DICK DEVOS FOR GOV N AMER HUNTING CLUB
DILLON PRECISION PROD SECOND AMENDMENT FOUND
FRED STOKER & SONS INC SPORTSMAN'S GUIDE
GALATI INC TIME4MEDIA
GRAND VIEW MEDIA GROUP TN MARKETING
GUNS&AMER HANDGUNNER US DEPUTY SHERIFFS ASSOC
HANDGUN CLUB OF AMER
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011784 07/31/2007
----------- DATE -----------
06/20/2007 UPDATED
06/21/2007 CONFIRMED
------- UNIT OF SALE -------
$17.94/YEAR (12 ISSUES)
---------- MEDIA -----------
100% DIRECT MAIL
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-------- ADDRESSING --------
EMAIL DELIVERY
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$11.00 Age
$11.00 Income Select
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$16.00 Lifestyle
$11.00 Change of Address
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------- MINIMUM ORDER ------
5,000
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