BASS PRO SHOPS APPAREL BUYERS

     84,650  3 Month Buyers               +$25/M
    160,355  6 Month Buyers               +$20/M
    425,397 12 Month Buyers               $100/M
            Counts Thru 06/2007


  There is more to these buyers than hunting,
  fishing and the great outdoors.  The apparel
  they purchase from Bass Pro Shops also
  includes sporty coordinates and business
  casual attire for both men and women.  These
  buyers want affordable, quality, comfortably
  styled clothing with a functional design.  The
  clothing they purchase includes tee shirts
  designed by artist James Mitchell, sportswear
  by Columbia and business casual wear by Bob
  Timberlake.


  Additional Charges:
    New to File @ $10/M
    Big & Tall Sizes @ $10/M

  Demographic/Profile:
    Average age 40
    $40,000 Media income
    90% Homeowners
    83% Married

  Key coding up to 6 digits.

  100% Home address

  Telemarketing is not available.

  Cancelled orders are subject to a $100/F
  cancellation fee plus run charges and
  shipping.  All orders cancelled after the mail
  date or merge are required to pay in full.

  Last Update:  07/09/2007
  Next Update:  08/30/2007



05/22/07************USAGE************************

108150         07/31/2007

----------- DATE -----------
    07/09/2007    UPDATED
    07/11/2007    CONFIRMED


------- UNIT OF SALE -------
$100.00 AVERAGE


---------- GENDER ----------
83% MALE 17% FEMALE


---------- MEDIA -----------
DIRECT MAIL (CATALOG)/
SPACE ADS


-------- ADDRESSING --------
EMAIL DELIVERY


-------- SELECTIONS --------
 $10.00 $50+
 $20.00 $100+
  $5.00 $25+
 $15.00 $75+
  $5.00 SCF
  $5.00 State
 $10.00 Zip
  $2.00 Keying
  $8.00 Run Charges
 $50.00 Email Delivery (flat
 $25.00 Monthly Hotline
 $20.00 3 Month Hotline
 $15.00 6 Month Hotline
  $6.00 Gender/Sex
 $11.00 Multi Buyers


------- MINIMUM ORDER ------
5,000


----- NET NAME POLICY ------
85%   +   $8.00
RUN CHARGES
50,000