HERBFARM                                           

     57,990 12 Month Buyers                $90/M
    192,598 Active Buyers/Inquirers        $80/M
            Counts Thru 03/2007


Buyers from "The Herbfarm" are affluent women.
The February through June buyers are heavily
interested in plants and gardening, while the
buyers from September through Christmas are more
interested in herbs/health/gifts of the upscale
appeal.  Some of the titles of classes offered
each summer at "The Herbfarm" best describe
their buying habits of herbs and extraordinary
gifts.  Medicinal herbs, drying, for all seasons
and reasons cooking with fresh summer herbs,
basket weaving, floral designs, wild and store
bought mushrooms, herbed vinegars, as well as an
edible landscape.


Additional Selection:
  One Per Household @ $1/M

* Buyers and inquirers are not selectable
separately.

Telemarketing is not available.

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

Last Update:  04/02/2007
Next Update:  01/31/2008



05/23/07*********LIST USAGE***********************
VAN ENGELEN INC (T)

007116         07/31/2007

----------- DATE -----------
    04/02/2007    UPDATED
    04/03/2007    CONFIRMED


------- UNIT OF SALE -------
$45.00


---------- GENDER ----------
68% FEMALE 15% MALE
16% UNKNOWN


---------- MEDIA -----------
100% DIRECT MAIL
     (CATALOG)


-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL


-------- SELECTIONS --------
  $6.00 SCF
  $6.00 State
  $6.00 Zip
  $2.00 Keying
  $8.00 P/S Labels
 $50.00 Email Delivery (flat
 $40.00 CD-ROM (flat fee)
  $6.00 Gender/Sex


------- MINIMUM ORDER ------
5,000