GUN DOG MAGAZINE                                   

      8,249 6 Month H/L Subs              +$11/M
     25,520 Active Subscribers            $105/M
      8,629 12 Month Expires               $85/M
            Non-Reciprocal Fee            +$20/M
            Non-Endemic Catalog            $80/M
            Fundraiser Rate                $75/M
            Counts Thru 05/2007


(Formerly:  Gun Dog Magazine Primedia)

Published by InterMedia Outdoors Inc.

Gun Dog is published for the man or woman who
has made an upland or waterfowl dog an integral
part of their lives.  These subscribers spend a
great amount of time and money living with,
training and hunting their dogs.  Gun Dog is the
only magazine to include comprehensive coverage
of all breeds of sporting dogs.  Each issue
features breed articles, information on canine
medicine, nutrition, new products, and numerous
training articles discussing proven techniques.


Additional Charges:
  Output Options
  Hunting and/or Fishing License @ $10/M
  Political Party @ $11/M
  Product Buyers @ $11/M

These subscribers average 40 days per year
hunting with 8 of these days out-of-state.  In
addition, these hunters hunt on a preserve at a
minimum of 5 days.  They are spending $5,700
annually on hunting expenditures.

Demographics:
  Average age 40
  $87,500 Average HHI
  82% Married
  93% College educated
  94% Own their home

Participate in Activities:
  77% Fish
  49% Camp
  23% Bow-hunt
  23% Hike/backpack
  93% Hunt upland bird
  59% Hunt waterfowl
  57% Hunt small game
  55% Hunt big game
  32% Hunt turkey

Telemarketing is not available.

All Bind-ins/Blow-ins must be pre-approved.
A $20/M fee will be charged for each approved
Bind-in/Blow-in.

All cancelled orders are subject to a $100/F
cancellation fee plus $15/M run charge, selects,
shipping, and media.  Orders cancelled after
mail date must be paid at full rental rate.

Last Update:  06/20/2007
Next Update:  07/20/2007



05/23/07*****PARTIAL LIST USAGE*******************
BANK OF AMERICA          WILDWOOD PRESS
BARTON COTTON
CABELA'S
DUCKS UNLIM CAT/MEM
DUNN'S SUPPLY
GRAY'S SPORTING JOURNAL
IZAAK WALTON LEAGUE
NORTHERN TOOL & EQUIP
QUAIL UNLIMITED
SEDGWICK PUBLISHERS (T)
SPALDING LABORATORIES (T)
TIME4MEDIA
UGLY DOG HUNTING COMPANY
UPLAND PUBLISHING INC (T)

006719         07/31/2007

----------- DATE -----------
    06/20/2007    UPDATED
    06/21/2007    CONFIRMED


------- UNIT OF SALE -------
$27.97/YEAR (6 ISSUES)


---------- MEDIA -----------
100% DIRECT MAIL
     (AGENT/RENEWAL/DTP)


-------- ADDRESSING --------
EMAIL DELIVERY


-------- SELECTIONS --------
 $11.00 SCF
 $11.00 State
 $11.00 Zip
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 $50.00 Email Delivery (flat
 $21.00 Monthly Hotline
 $16.00 3 Month Hotline
 $11.00 6 Month Hotline
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------- MINIMUM ORDER ------
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