FLY SHOP

     11,630 2006 - 2007 Buyers            $100/M
      7,384 Inquirers (2006 - 2007)        $70/M
            Counts Thru 06/2007


Established in 1978, The FLY SHOP, one of the
largest fly fishing specialty shops in America,
offers top of the line equipment, travel
reservations, guide services and fly fishing
schools.

The 4-color, 110 page catalog features rods,
reels, travel cases, lines, tackle boxed,
clothing, books, videotapes and other
accessories.  Travel packages range in price
from $1,000 to $6,000 (air fare not included).


* ALL RENTALS ARE ON A RECIPROCAL BASIS *

Telemarketing is not available.

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

Last Update:  07/01/2007



**************PARTIAL LIST USAGE*************5/07*
SIERRA TRADING POST          FISH & FLY
TROUT UNLIMITED              DAN BAILEYS FLY SHOP
FLY ROD & REEL               AMERICAN ANGLER
FLY TYER                     CABELA'S
NW/SW/EASTERN FLY FISHING    FLY FISHING SHOW
HENRY'S FORK FOUNDATION(T)   URBAN ANGLER

006015         07/31/2007

----------- DATE -----------
    07/01/2007    UPDATED
    07/03/2007    CONFIRMED


------- UNIT OF SALE -------
$103.00 AVERAGE


---------- GENDER ----------
MOSTLY MALE % N/A


---------- MEDIA -----------
DIRECT MAIL (CATALOG/
SPACE ADS % N/A


-------- ADDRESSING --------
P/S LABELS OR EMAIL


-------- SELECTIONS --------
  $5.00 SCF
  $5.00 State
  $5.00 Zip
  $2.00 Keying
  $6.00 P/S Labels
 $40.00 Email Delivery (flat
 $10.00 Year


------- MINIMUM ORDER ------
5,000