FLY ROD AND REEL                                   

     34,662 Active Subscribers            $105/M
            Non Profit Rate                $85/M
            Counts Thru 05/2007


Mature, affluent, professionals who love the
outdoors subscribe to FLY ROD & REEL.  Each
issue contains articles on where to fly-fish,
how to fly-fish and extensive information on the
most up-to-date equipment available.  The
typical reader is part of the business and
professional community.  In the last 12 months
the average reader spent $1,300+ on fly tackle
and accessories and fished an average of 34.5
days.


Demographics:
  Average age 40 - 50
  $114,000 Average annual household income
  81% Married
  80% Are college graduates
  56% Have post-graduate study to their credit

** ALL RENTALS ARE ON A RECIPROCAL BASIS **

Telemarketing is not available.

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

Last Update:  06/01/2007



**************PARTIAL LIST USAGE**************5/07
CALIFORNIA TROUT             WESTERN RIVERS CONSER
NORTH AMERICAN FISHING CLUB
PRIMEDIA-FLY FISHERMAN       MADISON RIVER FISHING
FISH AND FLY(T)              FLY SHOP
CLOUDVEIL                    TROUT UNLIMITED
ROGUE ANGLER                 SIERRA TRADING POST
FLY TYER                     AMERICAN ANGLER
ORIVS COMPANY                HUNTING REPORT
FLY FISHING IN SALTWATER     FLY FISHING SHOW
MADISON RIVER FISHING CO     FLYFISHING & TYING JO
VAST INC(T)                  MYSTIC FOREST(T)
FEATHER CRAFT                GRAY'S SPORTING JOURN

006014         07/31/2007

----------- DATE -----------
    06/01/2007    UPDATED
    06/20/2007    CONFIRMED


------- UNIT OF SALE -------
$16.97/YEAR


---------- GENDER ----------
99% MALE


---------- MEDIA -----------
100% DIRECT MAIL


-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE
9T/1600 BPI


-------- SELECTIONS --------
  $6.00 SCF
  $6.00 State
 $10.00 Zip
 $35.00 Zip Tape
  $3.00 Keying
 $25.00 Mag Tape (flat fee)
  $8.50 P/S Labels
 $50.00 Email Delivery (flat
 $75.00 Diskette (flat fee)
 $50.00 Cartridge (flat fee)
 $50.00 Modem/FTP/BBS (flat


------- MINIMUM ORDER ------
5,000