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 FLYFISHING AND TYING JOURNAL                       

9,864 Active Subscribers $95/M Fundraising Rate $70/M Counts Thru 05/2007 (Formerly: Flyfishing Magazine) FLYFISHING AND TYING JOURNAL subscribers are affluent, educated outdoorsmen. They have the discretionary income to buy the latest equipment, as well as travel to the flyfishing hotspots highlighted in each issue. These are dedicated flyfishermen who fish both freshwater and saltwater. Each colorful issue of FlyFishing and Tying Journal is filled with features and columns about fly fishing techniques and locations in fresh and saltwater from Baha California to Alaska and from the Rockies to the Pacific. Also, fly tying instructions, maps, casting, selecting equipment, best guides and lodges, hatches, fly selection and more. Demographics: Average age over 30 College graduates Professionals Married Own their own homes Keying available at no additional charge on labels only. ** ALL RENTALS ARE ON A RECIPROCAL BASIS ** Telemarketing is not available. Cancelled orders are subject to a $100/F cancellation fee plus run charges and shipping. All orders cancelled after the mail date or merge are required to pay in full. Last Update: 06/01/2007 ************PARTIAL LIST USAGE**************5/07** AMERICAN ANGLER SIERRA TRADING POST ORVIS COMPANY TROUT UNLIMITED PRIMEDIA-FLY FISHERMAN FLY ROD & REEL FLY TYER ROGUE ANGLER HENRY FORK FOUNDATION(T) CABELA'S DAN BAILEYS FLY SHOP
006012         07/31/2007

----------- DATE ----------- 06/01/2007 UPDATED 06/20/2007 CONFIRMED
------- UNIT OF SALE ------- $18.95/YEAR (5 ISSUES)
---------- GENDER ---------- MOSTLY MALE % N/A
---------- MEDIA ----------- NEWSTAND GENERATED/DIRECT MAIL % N/A
-------- ADDRESSING -------- 4-UP CHESHIRE OR EMAIL
-------- SELECTIONS -------- $6.00 State $8.00 Cheshire Labels $2.00 Keying $14.00 P/S Labels $50.00 Email Delivery (flat
------- MINIMUM ORDER ------ 5,000
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