FLY FISHERMAN
2,797 1 Month Hotline Subs +$21/M
11,184 3 Month Hotline Subs +$16/M
27,688 6 Month Hotline Subs +$11/M
73,530 Active Subscribers $100/M
5,825 12 Month COA +$11/M
13,371 6 Month Expires $75/M
1,291 Canadian Subscribers $400/F
Non-Reciprocal Fee +$20/M
Non-Endemic Catalog $80/M
Fundraiser Rate $75/M
Counts Thru 05/2007
(Formerly: Fly Fisherman Primedia)
(Formerly: Cowles Fly Fisherman)
Published by InterMedia Outdoors Inc.
Fly Fishermen appeals to the outdoor oriented
fly fishermen who practice strongly to
conservation organizations. Fly Fisherman
covers state-of-the-art techniques, best
destinations for fresh or salt water, fly tying,
angling tradition and new products.
Additional Charges:
Hunting and/or Fishing Licenses @ $10/M
Political Party @ $11/M
Output Options
These subscribers are accomplished fly
fishermen, who travel approximately 16 times a
year spending an average of $2,800 to
specifically fly fish.
Demographics:
Average age 53.4 years
$166,200 Average household income
$2,645 Average spent on fly fishing
equipment in the past 12 months
80% Married
91% Own their home
89% College educated
96% Fly fish in freshwater
23% Fly fish in saltwater
55% Tie their own flies averaging 140 flies
per year
Average fly fishing trips per year- 18.7
54% Of these trips are guided
Average days a year fly fishing- 32
Telemarketing is not available.
All Bind-ins/Blow-ins must be pre-approved.
A $20/M fee will be charged for each approved
Bind-in/Blow-in.
All cancelled orders are subject to a $100/F
cancellation fee plus $15/M run charge, selects,
shipping, and media. Orders cancelled after
mail date must be paid at full rental rate.
Last Update: 06/20/2007
Next Update: 07/20/2007
05/23/07*******PARTIAL LIST USAGE*****************
AMERICAN ANGLER MAG CABELA'S
SPECIAL OLYMPICS CALIFORNIA FLY FISHER MAG
CALIFORNIA TROUT CAMPING WAREHOUSE
DAN BAILEY'S FISH AND FLY
ORVIS FLY FISHING INSIDER (T)
FLY ROD & REEL FLY SHOP (THE)
HUNTING REPORT FLY FISHING SHOW
FLY TYER NATL FEATHER CRAFT CO.
FRONTIER ANGLERS INFONET SYSTEMS INC (T)
TIME4MEDIA MOUNTAIN CLUB (T)
SIERRA TRADING POST MADISON RIVER FISHING CO.
TROUT UNLIMITED TETON SPRINGS RESORT
SPORTING CLUB EX (T) NW/SW/E FLY FISHING
WHITE CREEK IMAGES (T) AG EDWARDS (T)
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006011 07/31/2007
----------- DATE -----------
06/20/2007 UPDATED
06/21/2007 CONFIRMED
------- UNIT OF SALE -------
$24.00/YEAR (6 ISSUES)
---------- MEDIA -----------
100% DIRECT MAIL
(AGENT/RENEWAL/DTP)
-------- ADDRESSING --------
EMAIL DELIVERY
-------- SELECTIONS --------
$11.00 Age
$11.00 Income Select
$11.00 Nielsen County
$16.00 Lifestyle
$11.00 Change of Address
$11.00 SCF
$11.00 State
$11.00 Zip
$2.00 Keying
$50.00 Email Delivery (flat
$11.00 Credit Cards
$21.00 Monthly Hotline
$16.00 3 Month Hotline
$11.00 Paid
$11.00 Gender/Sex
$11.00 Source
------- MINIMUM ORDER ------
5,000
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