FISHING FACTS MAGAZINE SUBSCRIBERS

     30,582 2006 Active Subscribers       $100/M
            Counts Thru 01/2007


Subscribers to Fishing Facts magazine are avid
outdoorsmen.  While fishing, boating, hiking and
camping, they also engage in a wide variety of
other activities.

Fishing Facts magazine is considered the
foremost authority on freshwater fishing in the
United States.  Packed with valuable information
on fishing techniques, equipment, locales and
special products makes this magazine an
excellent resource for the serious fisherman.


Additional Selection:
  One Per Household @ $1/M

Profile:
  Average age of 42 years old
  81% Own their own home
  44% Hunters
  48% Campers
  54% Pleasure boaters
  Married
  College educated

Telemarketing is not available.

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

Last Update:  02/07/2007
Next Update:  07/01/2007



05/23/07********LIST USAGE***********************
CABELA'S
FLW OUTDOORS MAGAZINE (T)

005947         07/31/2007

----------- DATE -----------
    02/07/2007    UPDATED
    02/08/2007    CONFIRMED


------- UNIT OF SALE -------
$23.95/YEAR (6 ISSUES)


---------- GENDER ----------
76% MALE


---------- MEDIA -----------
100% DIRECT MAIL


-------- ADDRESSING --------
4-UP CHESHIRE OR EMAIL


-------- SELECTIONS --------
  $6.00 SCF
  $6.00 State
  $6.00 Zip
  $2.00 Keying
  $8.00 P/S Labels
 $50.00 Email Delivery (flat
 $40.00 CD-ROM (flat fee)
  $6.00 Gender/Sex


------- MINIMUM ORDER ------
5,000