DAN BAILEYS FLY SHOP

      7,142 2004 - 2007 Buyers            $100/M
            Counts Thru 07/2007


For over 50 years, Dan Bailey's Fly Shop in
Livingston, Montana has provided the world's
finest hand-tied fishing flies, tackle and
quality products for fly fishing.  Major mail
order growth has occurred since 1982, and mail-
order sales have increased every year since that
time.


Dan Bailey buyers are active and affluent
people.  They travel world wide to engage in
their favorite sport.  They buy quality apparel,
quality luggage and many other high-ticket
items, and read outdoor magazines.

* ALL RENTALS ARE ON A RECIPROCAL BASIS *

List not available to competitive offers or for
fundraising.

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

Last Update:  07/01/2007



**************PARTIAL LIST USAGE**************5/07
FLY SHOP                  AMERICAN ANGLER
TROUT UNLIMITED           FLY TYER
FISH & FLY                SIERRA TRADING POST(T)

004252         07/31/2007

----------- DATE -----------
    07/01/2007    UPDATED
    07/18/2007    CONFIRMED


------- UNIT OF SALE -------
$92.00 AVERAGE


---------- GENDER ----------
75% MALE


---------- MEDIA -----------
DIRECT MAIL (CATALOG)/
SPACE ADS % N/A


-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE


-------- SELECTIONS --------
  $3.00 Keying
  $8.00 P/S Labels
 $50.00 Email Delivery (flat


------- MINIMUM ORDER ------
5,000