BASS PRO SHOPS CATALOG BUYERS                      

    143,137 30 Day Buyers                 +$20/M
    319,627  3 Month Buyers               +$15/M
    564,807  6 Month Buyers               +$10/M
  1,149,886 12 Month Buyers                +$5/M
  1,876,485 24 Month Buyers                $95/M
    278,194 30 Day Inquirers              +$20/M
    513,197  3 Month Inquirers            +$15/M
    996,643  6 Month Inquirers            +$10/M
  1,513,587 12 Month Inquirers             $75/M
  2,316,432 24 Month Inquirers             $70/M
            Fundraising Rate               $75/M
            Counts Thru 06/2007


Bass Pro Shops catalog buyers enjoy the outdoors
in every way.  Their interests range from
hunting and fishing, to camping and hiking, to
cooking and water sports.  The Bass Pro Shops
catalog features an array of quality products
designed to help them meet the needs of their
active lifestyles, with a complete selection of
hunting, fishing, camping and marine gear, plus
rugged apparel and footwear, outdoor furniture
and cookware, even unique gifts for the home or
cabin.


Additional Charges:
  New to File-
    Buyers @ $10/M
    Inquirers @ $10/M
  Big & Tall Sizes @ $10/M

Demographics/Profile:
  Average age 40
  $40,000 Median income
  90% Homeowner
  83% Married

Key coding up to 6 digits.

Products:         3 Month   6 Month  12 Month
  Fishing         154,162   263,971   390,169
  Saltwater        25,000    44,200    70,466
  Marine           60,791   102,355   160,810
  Watersports       7,213    11,049    18,253
  Camping          22,360    40,350    95,847
  Hunting          67,336   142,388   410,645
  Footwear         24,366    46,230   119,550
  Mens Apparel     37,926    65,767   151,172
  Womens Apparel    4,252     7,979    23,506
  Gifts            14,975    31,113    97,429
  Fly Fishing       7,990    14,982    26,129
  Archery           6,386    11,532    48,616

100% Home address

Cancelled orders are subject to a $100/F
cancellation fee plus run charges and shipping.
All orders cancelled after the mail date or
merge are required to pay in full.

Updated monthly.

Last Update:  07/09/2007
Next Update:  08/30/2007



05/22/07********Partial List Usage****************
AFFINITY GROUP INC(T)    FLY FISHING SHOW
AMERICAN ANGLER MAG(T)   FLY SHOP (THE)
AMERICAN MINT LLC (T)    GARDENS ALIVE
ARBORWEAR (T)            GRAND VIEW MEDIA GROUP
BARTON COTTON (T)        GREEN MOUNTAIN ENERGY (T)
BASS & WALLEYE BOATS(T)  G3 BOATS (T)
BOB TIMBERLAKE (T)       HARRIET CARTER GIFTS INC
CAMPING WAREHOUSE INC    NATL RIFLE ASSOCIATION
CIGARS INTERNATIONAL(T)  INDIAN LAKE
CRAZY SHIRTS (T)         INFONET SYSTEMS INC (T)
DUCK UNLIMITED MEM       KING SIZE (T)
ESPN OUTDOORS/BASS       KRAUSE PUBLICATIONS
EXPO SOUTH (T)           NATCHEZ SHOOTING SUPPLIES
FLORIDA WILDLIFE FED     NATL RIFLE ASSOCIATION

001562         07/31/2007

----------- DATE -----------
    07/09/2007    UPDATED
    07/11/2007    CONFIRMED


------- UNIT OF SALE -------
$100.00 AVERAGE


---------- GENDER ----------
83% MALE 17% FEMALE


---------- MEDIA -----------
DIRECT MAIL (CATALOG)/
SPACE ADS


-------- ADDRESSING --------
EMAIL DELIVERY


-------- SELECTIONS --------
 $10.00 $50+
 $20.00 $100+
  $5.00 $25+
 $15.00 $75+
  $5.00 SCF
  $5.00 State
 $10.00 Zip
  $2.00 Keying
  $8.00 Run Charges
 $50.00 Email Delivery (flat
 $10.00 Product
 $20.00 Monthly Hotline
 $15.00 3 Month Hotline
 $10.00 6 Month Hotline
  $5.00 Gender/Sex
 $11.00 Multi Buyers


------- MINIMUM ORDER ------
5,000


----- NET NAME POLICY ------
85%   +   $8.00
RUN CHARGES
50,000